Automation that adapts to your world.
Embodied AI
Swiss Robot Hub brings manufacturers, users and specialists together and accelerates adoption in Switzerland: economically, safely and in compliance with the law, from the first strategic question to renewal.

Your partner for the Swiss market
Switzerland is a demanding market with high expectations for safety, quality and data protection. A system that proves itself in operation here gives you a robust reference case for Europe.
- Market access through a network of users and specialist partners
- Support with conformity, certification and machine safety
- Local integration, operation and service
- Insights from real-world operation that feed back into your product development
Robots are leaving the lab
Embodied AI opens up new opportunities: machines that learn and adapt bring automation to areas that have so far remained manual, right into people's working environments and across every industry. They support skilled staff, reduce costs and free up time for more demanding work.
Recognising and seizing opportunities
Embodied AI is moving quickly from research topic to everyday tool. Swiss Robot Hub follows this development closely, understands its potential and puts it into context for Switzerland.
We help our clients and partners use the new technology to strengthen their competitiveness: at the right time and in the right setting, with access to key know-how and a broad network of specialist partners and manufacturers.
What it offers users
Automation in existing settings
Cognitive robots adapt to existing spaces and workflows. This keeps investment lean.
Physical work, too
AI now also supports manual and physical tasks.
Support for skilled staff
In care, cleaning, logistics and trades, robots support teams and create room for working with people.
Across the entire lifecycle
We support you from strategic assessment to the take-back of systems, together with vetted specialist partners from our network.
- Strategy
Position
What does embodied AI mean for your business model? Opportunities and risks, options for action and timing, as a basis for the board and executive management.
- Assess
Clarify
Use cases, economic viability, risks, and requirements for safety and conformity.
- Pilot
Test
Selection and procurement of the right system, import, integration and a supported pilot in your own operations.
- Operate
Run
Rental or purchase, operation and service, fleet management, data storage in Switzerland.
- Renew
Renew
Evaluation, further development, replacement and take-back of systems.
For everyone advancing cognitive robotics
Manufacturers
Robotics manufacturers who want to enter the Swiss market with confidence.
Learn more →Users
Companies and organisations that want to deploy cognitive robotics and are looking for know-how, access, methods and specialists.
Arrange a conversation →Specialist partners
Integration, service, legal, safety and consulting: specialists whose services we bring together.
Become a partner →Education and research
Universities and continuing education providers with whom we make knowledge about cognitive robotics accessible.
Learn more →Together with the industry
We support and empower providers in the market, connect their services and create the right match between manufacturers, users and specialist partners. We work closely with universities, authorities and associations. Everyone gains, and cognitive robotics reaches operation faster.

Pooling expertise
Manufacturers, integrators, service partners and consultants contribute their skills. We coordinate and provide the common framework.
Swiss jurisdiction
We keep operational data in Switzerland. What happens with which data is transparently agreed with our clients.
Demonstrably safe
We support deployments whose conformity for the intended purpose is clarified and documented.
We connect everyone a deployment needs
Cognitive robotics is best introduced together. Swiss Robot Hub connects in every direction and brings together the know-how, experience, methods and data of all parties involved. We build bridges between:
- Users
- Manufacturers
- Trade
- Operation and service
- Research and development
- Education
- Authorities and regulation
- Politics and the public
In this way, we aim to accelerate adoption in Switzerland and contribute to its strength as a business location.


Knowledge before investment
Embodied AI opens up new possibilities for companies. Those who understand it early can use it with foresight and to their own advantage.
Our education programme therefore starts at decision-making level, clear and practical: for board members, owners and executive management. It is being developed with partners from academia and practice.
First formats such as guest lectures and seminars are in preparation.
Experience in law, strategy, technology and operations
We combine leadership experience from healthcare, telecommunications, hospitality, consulting and international management.
Law and organisation
- Lawyer, lic. iur. and MLaw
- CAS in Human Resource Management
- Experience in a law firm and in foundations, focus on migration law
Strategy and transformation
- More than 25 years of leadership experience, including around eight years at director and CEO level in hospital organisations with up to 1,800 employees
- International IT management in 20 countries
- AI strategy at MIT (Sloan and CSAIL), Executive MBA with Fudan University Shanghai
Technology and strategy
- Doctorate, business development and technology strategy
- Initiator of major products in telecommunications
- Strategies and transformations in the hospital sector
Operations and consulting
- Managing director of a consulting firm
- Operations and customer onboarding, development of new markets
- Operational experience in hotels and resorts
- Brand building and company formation
What we are working on
Swiss Robot Hub is being established. These conversations and projects are under way:
- ongoingTalks with manufacturersRobotics manufacturers in Asia and Europe, focusing on deployments in human environments.ongoing
- October 2026On-site meetings in Shanghai and Hong KongManufacturers, platforms and partners, plus a visit to a robotics trade fair.ongoing
- November 2026Robotics event in SwitzerlandExchange with universities, start-ups and industry.in preparation
- ongoingProjects with universitiesContinuing education on embodied AI for boards and executive management, together with academic partners.ongoing
- ongoingBuilding the specialist partner networkLegal, safety, integration, operation and service.ongoing
Let's talk about your project
- partners@swissrobothub.ch
- Address
- Swiss Robot Hub GmbH (in formation)
Baarerstrasse 135
6300 Zug
Switzerland - Languages
- German · English · Chinese